Right Hand Concepts knows what you want:

  • Clear, concise copy that gets straight to the point
  • The right message conveyed—at the right time
  • Your business and products portrayed in the best light possible
  • Clients to understand that you value their business

For top-notch copywriting services, look no further than Right Hand Concepts. Whether it’s a press release about your latest company news, compelling web content or attention-grabbing ad copy, advertorials or even ghost writing, I can help you boost sales and attract new clients. See below for examples of what RHC can do for you!

Press Releases


Advertisement (print)


Web Copy


Sales Letters

PowerPoint Presentation

Press Releases:

Foundation Apex: I created this press release and promotional campaign for Michelle Young, founder/owner of Chicago-based non-profit organization Foundation Apex. The objective: to publicize the organization's "1000 Faces of Color Project," a fundraiser that will run through Sept. 2006. Marketing efforts have garnered publicity in publications including the Chicago Sun-Times.

The Literacy Academy: The Literacy Academy (TLA)is a tutoring center based in Darien, CT. I wrote this press release, titled "Making the Grade for Students," as part of a campaign to inform the surrounding parent/teacher community of TLA's services and latest events. This release helped boost TLA's clientele and led to TLA founder Natalia Perchemlides' guest expert appearance on News Channel 12.

Tendrils: This Brooklyn, NY.-based natural hair salon wanted to promote their "Sense and Sensuality" open house and workshop series--which I helped them do by creating this press release for the events. The purpose of "Sense and Sensuality": to re-focus the meaning of beauty back onto wellness of mind, body and spirit--rather than on merely being a "size zero" or other superficial qualities, and I made sure to reflect that in the release.

Jamila White and Associates, Inc.: I created this press release for White (an Internet marketing strategist and consultant, also widely known as "The E-Commerce Diva") to publicize her workshop, "Dot.com or Dot.Bomb? Strategies to Supersize Your Web Traffic."

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kskskExquisite You: An informational, 3-fold brochure designed and written to promote the inspirational speaking services of life coach Carol A. Snyder.





sksksPinpoint Profit Recovery Services, Inc.:The promotional brochure used by this Stamford, CT.-based profit recovery firm to increase their client base and sales. (Also did the brochure's design.)




Life Accelerated Brochure: I combined original copy with edits to some already-existing text in order to create this informational brochure for wellness coach Diane Randall and her practice, Life Accelerated (www.lifeaccelerated.com). I also designed the brochure's layout and graphics.



Right Hand Concepts Brochure: When it comes to writing promotional copy, it starts at home, right? This is the original Right Hand Concepts brochure, used in client information packets and during consultation meetings.

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Advertisement (print):

Click here or on image above to view full ad


Stats: Spec ad for First Impressions (a real estate "staging" firm).

Heading: "A first impression shouldn't be a messy one."

Main Copy:
"When you're selling your house, prospective buyers are all about the visuals. And you're too savvy to compromise your home's asking price with clutter in the family room or kitchen."

"Let First Impressions help increase the value of your property. We'll organize and stage your home so that buyers can see it in its best, most beautiful light--helping to sell your home up to 50% faster! Visit us at www.firstimpressions.com for more info on how."

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Stats: Introductory letter for a real estate client's 1031 Tax Exchange Resource Guide.

Main Copy:
"Hello, Homeowner!

Thanks for downloading my 1031 Tax Exchange Resource Guide. If you own real estate investment property outside of your residential area, this free resource is for you.

What is the 1031 Tax Exchange?
The 1031 Tax Exchange is a tax-deferred exchange based on Section 1031 of the Internal Revenue Code. It's best suited for property owners & investors who are looking to acquire replacement investment property following the sale of their existing property (i.e. rental property, bare land or vacation homes). It is a great solution to increase their equity and trade up while taking advantage of some good tax advantages.

I hope you find my 1031 Tax Exchange Resource Guide helpful in terms of its links to articles on the ins and outs of 1031's, companies that can help you with your exchange, and valuable exchange tools such as glossaries, landlord rental forms and sample contracts. Also, feel free to visit my website for more information on my real estate services and resources. Buying, owning and selling property can be an exciting experience--I hope to help you in as many ways possible!"

Click here or on image above to view full advertorial


Stats: Spring Cleaning Made Simple, an advertorial that was included in a real estate client's recent e-newsletter campaign.

Email Intro:
"It’s that time again. The days are longer—and that extra sunlight makes it that much easier to see the dust & clutter that’s accumulated throughout the winter! Well, don’t panic in the middle of the mess. Just click on the link for some great tips on spring (or general) cleaning, with advice from experts such as professional organizer Nancy Belon (of Simply Organized) and cleaning contractor Steve Thagouras, owner of TailorMaid Services. It’s spring cleaning—de-mystified!"

Main Copy:
"Spring cleaning. Although you can thoroughly clean your home at any time, the term itself conjures images of making a new start; of clearing out old junk that’s accumulated over the winter to make room for the freshness of a new season. It seems like a daunting task, but the benefits of a clean home and peace of mind are well worth it. Plus, it’s not as hard as it seems! Here are some tips for a more effective spring cleaning.
" (Click here to read more.)

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Web Copy:

"Fact page" copy for merchant-funded reward network Thanks Again (their Rewarding Merchant Program).


Stats: Web page copy for e-books, Wellness After 30: 4 Steps to Living a Healthy, Well-Balanced Life From the Inside Out and Top 5 Ways to Wellness for Women Over 30, both by certified wellness coach Diane Randall.




Web content for professional organizing group, Pinpoint Profit Recovery Services, Inc. Provided general copy for the entire site, along with interviewing & researching information for the testimonials, links and resources.


Web content for interior design firm, Red Lily Interiors. Created the bio for Red Lily founder/principal Elizabeth Villars.


Web content for Darien, CT.-based tutoring center The Literacy Academy (TLA). Researched, interviewed and wrote copy for the "Why TLA," "Middle School Prep," "High School Prep, "College Prep," FAQs for the "Entrance Exam Prep" & "Essay Exam Prep" pages, and created the bio of the owner/founder, Natalia Perchemlides. Also wrote press releases for TLA (view sample).


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Seven Easy Ways to Get (and Stay) Organized
Getting and staying organized isn’t as hard as you think. It’s all about getting the job done in little steps, rather than large, overwhelming ones. These creative (yet simple) tips will help you get started!
By Vonetta Booker-Brown

From "Nine-to-Fiver" to Entrepreneur
Starting and running your own business is exciting, but it’s also hard work. Here are some tips for a smooth transition to full-time entrepreneur.
By Vonetta Booker-Brown

Making the Release
Tips on writing a great press release that will get attention--and free publicity for your business.
By Vonetta Booker-Brown

Click here to view many more of my more freelance articles.

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Sales Letters:

Foundation Apex: I created this sales letter to help promote the services of Michelle Young (founder/owner of Chicago-based non-profit organization Foundation Apex), which include intuitive readings, healing sessions, etc.

PowerPoint Presentations:

I designed this informational relocation packet for a local real estate agent. Along with the copy for the "About Stamford" pages, I conducted online research and gathered additional links and resources for the packet.

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